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Netflix breaks records during NFL double-header and Beyoncé Bowl on Christmas Day
LeBron James and the NBA had to share Christmas with the NFL this year, but both leagues saw success in terms of viewership. The NFL set records for the most-streamed games in US history on Netflix, while the NBA had its best holiday numbers in five years. Both leagues drew impressive viewership numbers, with the NFL surpassing 65 million viewers for its Christmas games. The NBA also saw strong viewership numbers across its five-game slate. Overall, it seems that there is room for both the NBA and the NFL to thrive on Christmas Day.
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