Travis Kelce’s Participation and Taylor Swift Rumors Cause Pebble Beach Ticket Sales to Soar to $60K
Taylor Swift inadvertently increased ticket sales for the AT&T Pebble Beach Pro-Am by sparking rumors of her attendance to support her fiancé, Travis Kelce. Tournament director Steve John noted that ticket sales surged by over $60,000 within 12 hours of Kelce’s announcement as a participant. Despite Swift’s absence at the event, which included high-profile players and CEOs, over 1,000 fans showed up to witness Kelce’s performance. John organized comprehensive plans for potential crowd management and security amid the buzz. The event successfully drew a larger crowd, highlighting its appeal, even in Swift’s absence.
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