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The Process of Airing Commercials During the Super Bowl
Television commercial breaks during NFL games, essential for revenue, are strategically placed throughout games based on natural breaks in play. Referees work with network officials to determine when commercials will be shown, aiming to minimize interruptions in the flow of the game. Despite the annoyance of these breaks for fans, they fund the league and provide opportunities for advertisers. In recent years, the NFL has made changes to reduce the number of commercial breaks and ensure that they do not disrupt critical moments in the game. The goal is to balance revenue needs with the viewer and player experience.
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