How Streaming Transformed Sports on TV into an Expensive Maze
A decade ago, sports broadcasting seemed poised for a golden age with fans gaining access to any game on any device. However, the shift to streaming has led to an overwhelming array of expensive subscriptions and confusing broadcasting rights, especially in Major League Baseball. This season, accessing all Yankees games could cost around $800 due to fragmentation across multiple services like Apple TV and Netflix. Amidst rising costs and decreasing viewer satisfaction, MLB aims for centralized rights by 2028. Traditional broadcasters express concern over Big Tech’s control as the sports landscape evolves, complicating fans’ viewing experiences.
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