NFL bets big on Saudi Arabia with Tom Brady-led flag football showcase


NFL takes a big gamble on Saudi Arabia with star-studded flag football event led by Tom Brady

The NFL is expanding its global profile by hosting the Fanatics Flag Football Classic in Riyadh, Saudi Arabia, headlined by Tom Brady. This event will lead into flag football’s debut at the 2028 Olympics in Los Angeles, aiming to accelerate the sport’s growth worldwide. Former NFL greats and current stars will compete in a round-robin tournament, with the event airing live on FOX Sports. Critics raise concerns about “sportswashing” by Saudi Arabia, but the NFL sees this event as a way to make football a truly global sport outside of American shores, with hopes of introducing a new audience to the game.

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