Nickelodeon’s Quirky Super Bowl Stream Captures Viewers’ Attention
The Super Bowl broadcast on CBS and its subsidiaries reached a record 123.4 million viewers, with more than a million watching on Nickelodeon. This unusual broadcast featured SpongeBob SquarePants and Patrick Star, set in Bikini Bottom. The Nickelodeon stream averaged between 1.2-1.75 million viewers, boosting the kids network whose popularity has decreased. Other famous characters like Sandy Cheeks also appeared. Prior to the Super Bowl broadcast, Nickelodeon averaged 190,000 viewers in 2023, and Nick@Nite averaged 245,000 viewers during primetime. This Super Bowl served as a major boost for the kids network.
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