No Matter What Happens at the Super Bowl, She’s Already a Winner
Self-taught designer Ms. Juszczyk, known for creating custom Nike jackets for Taylor Swift and other celebrities, has positioned herself at the center of fashion trends like upcycling and customization. Despite potential trademark issues, the N.F.L. has granted her a license to use their apparel. Now, she’s testing the commercial potential of her brand with the auction of an “officially Licensed Super Bowl Puffer vest,” her first piece for sale. The vest, more commercial looking than her previous designs, is being auctioned on her website to benefit the National Breast Cancer Foundation. With bids already reaching $32,800, her work is firmly in the luxury segment of the fashion industry.
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