The NFL Explores a Streaming Universe Beyond Game Day
The NFL is expanding its production capabilities in the face of declining traditional television viewership. It has partnered with companies like Roku and Netflix to produce documentaries and other original content that aim to attract a new, younger audience. This new direction comes as traditional preoccupations like the Academy Awards face falling ratings. NFL Films, the league’s entertainment arm, has previously produced successful shows like “Hard Knocks” and is moving into new ventures with streaming services. The league also faces criticism for avoiding problematic subjects in its documentaries, while also addressing the challenge of obtaining access from high-profile players while the season is ongoing.
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