NFL Makes a Return to Germany, Primed to Seize a ‘Huge Opportunity to Attract Fans’
The NFL is returning to Germany for a second season in the hopes of capitalizing on the huge interest in the country. Last year’s game between Tampa Bay and Seattle in Munich was a great success and organizers are confident they can attract even more fans this year. The NFL estimates that there are millions of NFL fans in Germany, making it a largely untapped market. The Kansas City Chiefs and New England Patriots, in particular, have been aggressive in their efforts to gain a foothold in the German market. Both teams have commercial rights in Germany and have invested heavily in preparation and fan events for their upcoming games in Frankfurt.
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