With Fans Ever More Fickle, Sports Leagues Warm to Rule Changes

Sports Leagues Embrace Rule Changes as Fan Loyalty Declines Major League Baseball saw positive results after implementing rule changes aimed at speeding up the game and making it more entertaining for fans. The average game time was the shortest in 38 years, attendance increased by nearly 10 percent, and the league recorded record revenue in … Read more

NFL hoping Taylor Swift can help build league’s audience

NFL turns to Taylor Swift in hopes of expanding its audience Taylor Swift’s attendance at a Kansas City Chiefs game has sparked interest from the NFL, with the league extending an open invitation for her to attend any game she wants. Swift’s appearance at the game resulted in high ratings and boosted the league’s efforts … Read more

ESPN Is Said to Talk With Leagues About Taking Stake in Network

ESPN has held talks with some of the most powerful leagues in professional sports, including the National Football League, the National Basketball Association and Major League Baseball, about taking a minority stake in its business. The cable network, controlled by the Walt Disney Company, has had exploratory talks with the leagues as it tries to … Read more