The Cowboys continue to shine in primetime due to their consistently strong appeal.
Despite a disappointing 7-10 record and a new head coach, the Dallas Cowboys continue to dominate primetime slots with eight standalone matchups in the upcoming season. The NFL’s vice president of broadcasting, Onnie Bose, attributes this to the Cowboys’ large and passionate fan base, star players like Dak Prescott, CeeDee Lamb, and Micah Parsons, as well as their long history of success. The decision to have the Cowboys play on Thanksgiving against the Kansas City Chiefs was strategic due to the potential for high viewership. While some may question the Cowboys’ constant presence in primetime, their popularity ensures they will remain in the spotlight for the foreseeable future.
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