Will the Cowboys vs. Chiefs Thanksgiving matchup break TV viewing records?
The Dallas Cowboys and Kansas City Chiefs will play on Thanksgiving for the first time since 1995. The Cowboys, who have played on Thanksgiving every season since 1966, are known for high ratings even when lacking star players. Despite high ticket prices for the game, it is expected to draw a large audience, possibly setting a record for the most-viewed NFL regular-season game. Both the Chiefs and Cowboys were among the most-watched teams last season, making their Thanksgiving matchup a must-watch event with the potential to break viewership records and become appointment TV for fans.
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