Revolutionizing the NFL Experience: Examining the Shifts in Store for 2023
The NFL is expanding its digital distribution of games to reach a wider audience and cater to changing viewing habits. The league’s latest broadcast agreements have resulted in partnerships with digital platforms such as Peacock, ESPN+, and Prime Video to stream NFL games. This move not only increases the availability of content but also allows partners to add innovative features that appeal to a younger audience. The NFL’s Sunday Ticket package, previously available on satellite, will now be exclusively on YouTube and YouTube TV and will include fan-friendly features like multi-view. The league’s digital distribution efforts aim to attract new fans and create a more global audience.
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