Dallas Cowboys Crowned Most Valuable Professional Sports Franchise Once More
The Dallas Cowboys lead sports franchises with $1.3 billion in revenue, second only to Real Madrid. Despite a lengthy conference championship drought, their local revenue exceeds that of the Rams by nearly 70%. Their estimated EBITDA of $510 million is double that of the Rams and nearly four times the league average. Unique in operating outside the league’s shared merchandise system, the Cowboys earn nearly $200 million annually from it. They’ve also renewed major sponsorships, bringing in $300 million yearly, nearly twice that of any other team. Additionally, they generate significant revenue from events beyond NFL games.
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