As Salaries Boom, It’s a Good Time to Be an NFL Coach

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With Salaries on the Rise, NFL Coaches Are Riding High

The Jacksonville Jaguars hired Liam Coen as their offensive coordinator for over $11 million a season after he initially turned down the job for a raise from Tampa Bay. Coen’s decision was influenced by Jacksonville firing its general manager. In college football, the introduction of name, image, and likeness (N.I.L.) has led to players earning more money, impacting head coach salaries. Despite some head coaches earning substantial salaries, athletic directors are allocating resources strategically, with high payouts for successful coordinators. The demands on college coaches are seen as more extensive compared to N.F.L. coaches due to year-round recruiting and roster management.

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