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Riley and Chiefs reach agreement for use of ‘Three-Peat’ term
The Kansas City Chiefs are aiming to win three consecutive Super Bowls, which would be a first in NFL history. They have reached an agreement with Miami Heat president Pat Riley to use the phrase “Three-Peat” if they achieve this milestone. Riley holds trademarks for various versions of the phrase and has allowed the Chiefs to use it. The deal would be between Riley and Kansas City, not the NFL. Riley has used the profits from the trademark to support his family foundation and intends to do the same if the Chiefs win. Other sports franchises have achieved three straight titles in the past.
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