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The resurgence of Donald Trump exposes the falsehood that sports are insignificant, according to Jules Boykoff
Ahead of Donald Trump’s victory in the 2024 presidential election, there were doubts about his support from the Maga movement. Critics questioned his ground game and reliance on infrequent voters, but overlooked the conservative groups’ investment in off-the-radar communal groups and the influence of sports in his campaign. Trump’s engagement with sports, including support from sports figures and leveraging events like the World Cup and Olympics, helped him connect with voters and achieve success. Democrats, on the other hand, have historically downplayed the importance of sports in politics, missing out on opportunities for community engagement.Ignoring the role of sports in politics is a mistake that Democrats cannot afford to make moving forward.
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