Kendrick Lamar announced as headliner for this season’s Super Bowl halftime show
Kendrick Lamar will headline the Super Bowl half-time show in New Orleans, with the NFL, Apple Music and Roc Nation announcing the performance. Lamar expressed excitement about bringing hip-hop to the championship game, citing the genre’s impact. The rapper has achieved success since his 2012 debut, winning 17 Grammy awards and a Pulitzer Prize. His latest album was released in 2022, and he has had recent hits amid a public feud with Drake. Roc Nation’s Jay-Z called Lamar a “once-in-a-generation” artist, while Lamar’s performance will be co-executive produced by Roc Nation and Jesse Collins, with creative direction from pgLang.
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