Super Bowl LVIII Breaks Records with 123.4 Million Viewers, Becomes Most-Watched TV Program in History
The longest Super Bowl game in history, Kansas City’s 25-22 victory over San Francisco, was also the most-watched program in television history. The game was watched by an average of 123.4 million viewers across television and streaming platforms, a 7% increase over the previous year’s viewership. This was in part due to a change in the way viewers were counted, with out-of-home viewers now included in the ratings. The game also featured an alternate kid-friendly simulcast on Nickelodeon and Taylor Swift in attendance, as she is dating a player from the winning team. Overall, it was the second straight year the Super Bowl averaged over 100 million viewers.
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