Record High Super Bowl Viewership Reaches 123.4 Million
The Super Bowl game on Sunday night shattered ratings records, with 123.4 million viewers watching the Kansas City Chiefs defeat the San Francisco 49ers, surpassing last year’s record high. Nielsen will issue the final ratings on Tuesday, but it’s clear that the game had strong viewership on traditional television, streaming apps, and Spanish-language channels. The NFL has seen a 7% increase in viewership this year, and playoff games set records. The NFL’s success contrasts sharply with the declining viewership of traditional television overall. The overtime game also meant additional commercial breaks, netting CBS roughly an extra $35 million.
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