In the N.F.L. and at Big Companies, Diversity Playbooks Face Hurdles


Challenges for Diversity Playbooks in the N.F.L. and Big Companies

The end of the NFL’s regular season marks the start of the playoffs and the firing of head coaches and general managers, triggering a wave of replacements. Despite efforts to diversify the highest ranks in football, the majority of head coaches and executives are white, despite 70% of NFL players being people of color. Initiatives like the Rooney Rule have been implemented to increase diversity, but their effectiveness is still being debated. Corporate America has adopted similar initiatives, albeit with mixed results. Companies that tied incentives or penalties to the interviewing of workers from underrepresented groups have seen success, while others have faced challenges in implementing diversity efforts effectively. The NFL has also faced criticism for not penalizing teams that circumvent diversity initiatives. Despite these challenges, the NFL has expanded diversity initiatives to include team presidents and coordinators, and industries outside of football have seen increasing interest in implementing similar programs. However, there is still debate about the effectiveness of diversity initiatives, with significant backlash against these efforts. The NFL, specifically, has faced criticism for not penalizing teams that circumvent the Rooney Rule. This criticism has led to a push for the strengthening of the rule, and in recent years, the league has made efforts to extend diversity initiatives to include team presidents and coordinators, and to include women. Incentives are also being added to encourage diversity efforts. Executives within the league are now being held accountable for the execution of diversity, equity, and inclusion plans within their departments. Efforts are being made across the league and within a variety of industries to make real progress in terms of increasing diversity and equity.

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