Sports Leagues Embrace Rule Changes as Fan Loyalty Declines
Major League Baseball saw positive results after implementing rule changes aimed at speeding up the game and making it more entertaining for fans. The average game time was the shortest in 38 years, attendance increased by nearly 10 percent, and the league recorded record revenue in merchandise and sponsorships. Other major sports leagues have also made rule changes to address fan interest. Baseball’s ability to attract younger fans will significantly affect the value of its media rights. While television ratings were slightly down, the ratings for the league championships were the best in five years.
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