In 2025, Trump’s influence on sports reached unprecedented levels. In the coming year, his impact is set to increase even further.
Donald Trump, despite claiming to be the hardest working president, has spent a significant amount of time attending sporting events in 2025. His presence in the sports world has been overwhelming and is expected to continue in 2026, when major events like the World Cup and the Olympics will take place. Trump uses these appearances as a way to maintain relevance and boost his image, treating them as networking opportunities to further his political ambitions. Sport has historically been used by strongmen to project power and legitimacy, and Trump is no exception. He leverages sports to galvanize his base and shape the cultural narrative in America’s culture wars. In 2026, he aims to co-opt the upcoming men’s World Cup to fulfill his desire for international validation.
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