How Leadership—and Confidence—Bolstered the NFL


The NFL’s Leadership and Confidence Boost

Professors John Cairney and Rick Burton discuss the NFL’s transformation from a struggling organization to a successful global powerhouse. In the past, the league faced challenges such as player health concerns, controversies over protests, scandals, and a lack of confidence in its leadership. However, the NFL’s confidence in its brand, set ambitious goals, addressed crises head-on, and expanded internationally. By reinforcing belief in its brand and taking decisive action, the NFL turned challenges into opportunities for growth. The league’s resilience and bold leadership have led to a new winning streak and continued sustainable growth.

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