The Legacy of K-pop Pioneer Lee Soo Man: Reflections on a Career, the Global Industry, and Future Plans
Lee Soo Man, the founder of SM Entertainment and a key figure in the global expansion of K-pop, has been given the title of “King of K-pop” in recognition of his influence on the industry. Despite initial reluctance, he has embraced the moniker and continues to push for the mainstream acceptance of K-pop. His pragmatic approach to breaking South Korean acts into the American mainstream has led to both successes and setbacks, but he remains focused on Asia’s potential as the future center of entertainment. Lee’s innovative strategies, such as sourcing global talent and creating elaborate fictional universes for K-pop groups, have helped shape the industry. Despite challenges, he remains optimistic about the future of K-pop as a form of communication that transcends barriers.
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