Cam Newton and Marshawn Lynch mentor current NFL players on personal branding
Former NFL MVP Cam Newton is thriving in his second career after football through content creation and social media engagement. He encourages current players to leverage their access and develop their personal brand. The NFL’s annual Player Personal Branding and Social Workshop offers players insights on entrepreneurship, partnerships, social media, and building their brand. Former players like Larry Fitzgerald and media personalities like Marshawn Lynch share their experiences with players. Current players like Juwan Johnson and Rome Odunze are actively participating in workshops to learn how to navigate social media and represent themselves on and off the field. Reporter Eric D. Williams has covered the NFL for over a decade.
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