Robert Kraft Believes that NFL Audience Will Expand Globally with ESPN-NFL Media Partnership
Patriots owner Robert Kraft is excited about the deal that will make NFL Media part of ESPN, emphasizing the league’s global growth ambitions. The partnership with ESPN and Disney will help broaden the audience for the NFL, potentially increasing revenue through the salary cap. The NFL is popular in the United States and is now looking to expand globally by increasing international games and possibly putting teams in Europe. With this deal and others, the NFL is focused on becoming a significant TV draw worldwide as part of its long-term global growth strategy.
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