The stadium myth: new grounds won’t rescue your club – or your city


The fallacy of stadiums: Building new venues won’t save your team or town

Everton FC embraces the motto “Nil satis nisi optimum” meaning “Nothing but the best is good enough.” The club’s historic aspirations to excellence are met with the upcoming new stadium at Bramley-Moore Dock. The stadium is designed to retain the raucousness of Goodison Park with steep stands, unobstructed sightlines, and close amenities for fans. However, the homogenization of modern stadium design raises concerns about the loss of fan culture and community. While new stadiums are seen as catalysts for urban regeneration, they often benefit team owners more than local communities. The economic impact may not justify the costs, leading to financial burden and potential social consequences.

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