Study finds 2024 NFL Draft brought in over $213M in revenue for Detroit region
The 2024 NFL Draft set a record for event attendance with 775,000 visitors in Detroit, generating over $213 million in economic impact for the region. The study estimated that 30% of attendees traveled from more than 100 miles away, and $106.4 million of the total economic impact will benefit Detroit in the long term. The spending from both local and visiting fans, as well as the NFL, contributed to the economic boost. The event also garnered national attention, with over 50 million viewers watching Detroit on television, benefiting Michigan’s population and economic growth. Detroit businesses profited from the increased spending during draft weekend.
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