Kristin Juszczyk’s Empire of Do-It-Yourself
Kristin Juszczyk experienced the Super Bowl as both a personal loss for her husband’s team and a celebration of her handcrafted clothing worn by celebrities. Her hobby of repurposing vintage team gear gained global recognition, leading to collaborations with the NFL and expansion into other sports. Juszczyk aims to offer unique designs to fans of all sports, with a focus on fresh and fashion-forward creations. She started designing as a Halloween costume project and has since grown her small business, showcasing the process of creating each piece on social media. The Indy 500 jacket she designed includes a subtle reference to a historic racing moment.
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