NFL Dominance on Display as Christmas Games Outshine NBA
The NBA used to dominate Christmas Day sports programming, but now the NFL is gaining ground with successful holiday broadcasts. NFL games on Christmas have increased in recent years, attracting more viewers than NBA games. This poses a challenge for the NBA, especially as they negotiate a new TV deal. To avoid competition with the NFL, the NBA has made scheduling changes, but the NFL’s growing Christmas presence makes it difficult for the NBA to maintain viewership. The NBA may need to consider altering its schedule or focusing on different holidays to avoid direct competition with the NFL.
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