Super Bowl LVIII Breaks Record as Most-Watched TV Program in History
The Super Bowl game on February 12, 2024, between the Kansas City Chiefs and the San Francisco 49ers was the longest in history and also the most-watched program in television history. The game averaged 123.4 million viewers across television and streaming platforms, breaking the previous year’s record. The game was also the second Super Bowl to go to overtime. Nielsen also reported a record 202.4 million viewers watching at least part of the game across all networks. The NFL playoffs and regular season also experienced an increase in viewership compared to the previous year. Additionally, the game had the highest viewership on record for a Spanish-language network.
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