“Controversial Opinions and Celebrity Endorsements Spark Excitement at Super Bowl’s Radio Row”
Chad Johnson said the Super Bowl winning coach would get red Gatorade shower. He predicted a touchdown by wide receiver Kadarius Toney and would divorce his wife and give up sex this year if the Kansas City Chiefs lost. Around 100 radio personalities and outlets host segments at the Las Vegas hotel convention center, broadcasting in the week leading up to the game. Johnson’s agent says visibility around the game is crucial for visibility and promotion. Companies started to feature high-profile athletes endorsing their products on Radio Row, and FanDuel and Smirnoff have augmented their broadcast programming through these platforms. Johnson has other Super Bowl-related activities, such as filming a commercial, appearing of “First Take,” and his podcast.
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