Apple Launches Its Newest Device with a Humble Approach
In 2015, Apple released the Apple Watch with a high-profile marketing campaign. However, the company is now taking a more low-key approach to the release of its next product, the Vision Pro augmented reality device. Apple is currently marketing this device to developers, in contrast to previous product methods of marketing to large audiences. The Vision Pro, a near decade in the making, is more focused on developers than selling to mainstream consumers due in part to its high price and muted interest. Apple is still working on making the product more appealing to a wider audience and will likely lower the price and improve the technology before targeting more mainstream customers. While analysts expect Apple to sell 400,000 units, the company created a catchy commercial and has been working with developers to bring consumers closer to the product, as it builds off its vision for a future AR-device filled world. This approach is expected as it allows Apple to understand consumer feedback and make any necessary improvements to the product before rolling it out on a larger scale to their consumers.
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