Germany Welcomes N.F.L. With Open Arms in Pursuit of Growth
The National Football League (NFL) is rapidly growing in popularity in Germany, a country traditionally dominated by soccer. With 3.6 million avid NFL fans in Germany, compared to 25% fewer in Britain, the league sees significant potential for expansion in the country. The NFL has opened an office in Germany, established exclusive marketing rights for five teams, and hired German-language commentators. The league played its first-ever regular season game in Germany last year, and tickets for this year’s games sold out quickly. While logistical challenges remain, the NFL is committed to growing its presence in Germany.
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