NFL turns to Taylor Swift in hopes of expanding its audience
Taylor Swift’s attendance at a Kansas City Chiefs game has sparked interest from the NFL, with the league extending an open invitation for her to attend any game she wants. Swift’s appearance at the game resulted in high ratings and boosted the league’s efforts to attract younger audiences, particularly young women and girls. The NFL has acknowledged the challenge of reaching Generation Z, but believes that connecting with Swift and other areas such as music, gaming, and fashion can help build its audience and make the sport even more popular.
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