Utilizing Supercomputers: The NFL’s Strategy for Setting its Television (and Streaming) Schedule
The N.F.L.’s increasingly analytical approach to creating its regular-season schedule involves using high-powered computers to analyze data from various sources such as Airbnb, Amtrak, and gambling sites to determine demand for games. The league aims to produce the highest overall viewership across all platforms and has added flexibility to reschedule games as needed to provide compelling matchups to its media partners. The schedule for the upcoming season includes unusual time slots, expanded Thursday night offerings, and the ability to reassign games based on demand. Network executives have less influence on game selection due to the data-first approach.
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