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Nach einem enttäuschenden Start in das neue Jahrtausend erreichten die Bruins erst in der Saison 2001/02 wieder die Playoffs. Erstmals seit 1993 schaffte das Team um Joe Thornton, Sergei Samsonow, Brian Rolston und Glen Murray die Saison als Tabellenführer ihrer Conference zu beenden. Als beste Mannschaft der Vorrunde im Osten gelang es ihnen jedoch nicht, diese Leistung in den Playoffs fortzusetzen. In der ersten Runde scheiterten sie an den Montréal Canadiens. In der Saison 2002/03 kamen fünf unterschiedliche Torhüter zum Einsatz, von denen keiner überzeugte. Daher verpflichtete das Management zur Saison 2003/04 mit Félix Potvin einen erfahrenen Torhüter, der zu Beginn mit starken Leistungen überzeugte. Nachdem seine Leistungen im Laufe der Saison jedoch nachließen, rückte Nachwuchstorhüter Andrew Raycroft auf die Position des Stammtorhüters. Er zeigte die Leistung, welche man sich von Potvin versprochen hatte. Hierfür erhielt er am Ende der Saison die Calder Memorial Trophy als bester Rookie der NHL. Boston wurde erneut Divisionssieger, doch in den Playoffs scheiterte die Mannschaft in der ersten Runde abermals gegen die Montréal Canadiens.


The Boston Bruins Proshop has been providing official NHL clothing, memorabilia, and gifts to fans at the team’s home in TD Garden, along with serving the fans of the Boston Celtics. Business at the Proshop ebbs and flows with the fans –periods of quiet punctuated by game days with massive sales. Managing inventory and replenishment is a challenge, considering the constant need to stay tuned to trends and respond to them immediately. The Proshop needed a retail management solution that could cope with rapid sales volumes, optimize their inventory, and be easily deployed at temporary store locations.
Dank der Überzeugungskraft von Charles Adams, einem Lebensmittelgroßhändler, entschied sich die NHL, die damals noch eine rein ostkanadische Liga war, den Sprung über die Grenze in die USA zu wagen. Die erste Wahl fiel auf Boston, eine Stadt in der Eishockey schon einen entsprechenden Stellenwert hatte. Gleichzeitig gab es Zusagen an zwei weitere US-amerikanische Städte (New York und Pittsburgh), die ein Jahr später in die Liga folgen sollten.
With Retail Pro’s fast, centralized reporting, Boston Bruins Proshop is able to efficiently serve customers during the rush of an exciting game when slow performance or complicated procedures are simply not an option. And by leveraging Retail Pro’s powerful analytics, the Proshop can quickly react to changing market demands to maintain optimal performance. With the ability to analyze data from several angles, the Proshop derives vital insights needed to improve store inventory and manage replenishment with utmost efficiency.
Stay on the pulse of fashion and hockey fandom with authentic NHL Apparel from the official NHL Shop at FansEdge.com. Announce your epic NHL style while celebrating your team with unforgettable hockey merchandise like NHL Jerseys, Sweatshirts, and NHL t-shirts. Every NHL Jersey at FansEdge.com is licensed by the league, so you can be sure you're rocking an authentic item any time your sport merchandise from our NHL Shop. Check out the hot Fanatics Breakaway jerseys designed for a better fan fit with breathable materials in classic styles. Be sure to snag a new NHL alternate jersey featuring unique designs inspired by your team. Whether you're a life-long fan or a newcomer to the excitement of NHL hockey, our NHL Shop stocks everything you need to gear up for every event in exclusive hockey styles. Gear up for the gym or head to the next game decked out in official NHL Authentic Pro apparel for the most authentic team look. FansEdge carries brands like Old Time Hockey, Original Retro Brand, and CCM. Show your love for former players with Throwback NHL Jerseys from Mitchell and Ness or find the latest jersey for a current favorite like Marc-Andre Fleury, Auston Matthews, Sidney Crosby, Patrick Kane, and Jonathan Toews. Gear up for the next big event with official NHL All Star Game jerseys and NHL Stadium Series merchandise.
Stay on the pulse of fashion and hockey fandom with authentic NHL Apparel from the official NHL Shop at FansEdge.com. Announce your epic NHL style while celebrating your team with unforgettable hockey merchandise like NHL Jerseys, Sweatshirts, and NHL t-shirts. Every NHL Jersey at FansEdge.com is licensed by the league, so you can be sure you're rocking an authentic item any time your sport merchandise from our NHL Shop. Check out the hot Fanatics Breakaway jerseys designed for a better fan fit with breathable materials in classic styles. Be sure to snag a new NHL alternate jersey featuring unique designs inspired by your team. Whether you're a life-long fan or a newcomer to the excitement of NHL hockey, our NHL Shop stocks everything you need to gear up for every event in exclusive hockey styles. Gear up for the gym or head to the next game decked out in official NHL Authentic Pro apparel for the most authentic team look. FansEdge carries brands like Old Time Hockey, Original Retro Brand, and CCM. Show your love for former players with Throwback NHL Jerseys from Mitchell and Ness or find the latest jersey for a current favorite like Marc-Andre Fleury, Auston Matthews, Sidney Crosby, Patrick Kane, and Jonathan Toews. Gear up for the next big event with official NHL All Star Game jerseys and NHL Stadium Series merchandise.

With Retail Pro’s fast, centralized reporting, Boston Bruins Proshop is able to efficiently serve customers during the rush of an exciting game when slow performance or complicated procedures are simply not an option. And by leveraging Retail Pro’s powerful analytics, the Proshop can quickly react to changing market demands to maintain optimal performance. With the ability to analyze data from several angles, the Proshop derives vital insights needed to improve store inventory and manage replenishment with utmost efficiency.

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