Im darauf folgenden Jahr dominierten die Bruins die reguläre Saison nach Belieben. Unter den Top zehn Scorern waren sieben Spieler der Bruins. Doch eine Niederlage im zweiten Playoff-Spiel gegen die Canadiens nach einer 5:1-Führung brachte die Bruins aus dem Tritt und so gelang ihnen die sicher geglaubte Titelverteidigung nicht. Weiterhin angeführt von Esposito und Orr erreichten die Bruins in der Saison 1971/72 wieder die Finals. Der Gegner waren dieses Mal die New York Rangers. Wie zwei Jahre zuvor war es erneut Bobby Orr, der das entscheidende Tor zum Stanley Cup Gewinn erzielte.
The Boston Bruins Proshop has been providing official NHL clothing, memorabilia, and gifts to fans at the team’s home in TD Garden, along with serving the fans of the Boston Celtics. Business at the Proshop ebbs and flows with the fans –periods of quiet punctuated by game days with massive sales. Managing inventory and replenishment is a challenge, considering the constant need to stay tuned to trends and respond to them immediately. The Proshop needed a retail management solution that could cope with rapid sales volumes, optimize their inventory, and be easily deployed at temporary store locations.

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