Dank der Überzeugungskraft von Charles Adams, einem Lebensmittelgroßhändler, entschied sich die NHL, die damals noch eine rein ostkanadische Liga war, den Sprung über die Grenze in die USA zu wagen. Die erste Wahl fiel auf Boston, eine Stadt in der Eishockey schon einen entsprechenden Stellenwert hatte. Gleichzeitig gab es Zusagen an zwei weitere US-amerikanische Städte (New York und Pittsburgh), die ein Jahr später in die Liga folgen sollten.

There’s no shortage of high-quality, officially licensed Bruins apparel for you to choose from at The Paper Store! For men, we offer plenty of shirts to browse, both long- and short-sleeve, as well as socks, knit caps, and cozy sleepwear. Female Bruins fans also have plenty of fantastic options, from raglan tees to stylish infinity scarves. We even offer a special, Bruins-themed Lokai bracelet! Kids can cheer on the team, too, thanks to sporty sleepers, coveralls, and Bruins-logo bibs. With so many terrific clothing options, there’s almost no end to the ways New Englanders can be stylish and comfortable while showing off their local pride.


No need to visit the TD Garden to find the best Bruins merchandise! The Paper Store makes it easy to celebrate your passion for Boston hockey with our diverse selection of Boston Bruins apparel and accessories. No matter who’s on your gift shopping list, from men and women to the littlest Bruins fans, we offer something that everyone will enjoy. In addition, our assortment of Bruins-themed novelties includes quality drinkware, plush toys, books, and even grilling tools! Whatever your shopping needs might be, The Paper Store offers hockey-inspired goodies that Bruins fans of all stripes will adore!
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In 1998, the Bruins Proshop integrated Retail Pro solutions for their store operations and never looked back. Retail Pro was selected for its ability to be flexible and responsive to unusual business needs of sports industry retailer. From supporting the flagship store, to setting up temporary pop-up locations responding to retail needs, Boston Bruins Proshop is able to leverage the same fast performance and retail management software capability across all points of their business and guarantee great customer and team member experience.
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